A groundbreaking volunteer initiative, Art LOVES Fiji, brought together a team of renowned creatives, philanthropists, and celebrities from the United States to the breathtaking Fiji Islands to raise awareness and give back. Produced by Art LOVES Earth in partnership with Tourism Fiji, this unique project combined creativity, community support, and environmental conservation to form long term local partnerships and make a lasting impact on the islands.



A Mission of Giving Back
Over 12 days, the Art LOVES Fiji team visited multiple Fijian islands, collaborating with local communities and organizations, including Heart Heroes and Corals for Conservation. The mission was clear: to experience Fiji from a new perspective, share its stories, and give back to the villages through donations and impactful storytelling.
Key Highlights:
Volunteer Team
A group of celebrity actors, filmmakers, photographers, models, and philanthropists dedicated their time and talents. Prominent participants included actresses Abbey Cowen, Olivia Holt, Rumer Willis, and Tallulah Willis and Miss Supermodel Fiji Alisha Idana.
Social Impact
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- The team visited several of the most remote island villages including Yasawa, Somo Somo and Tamasua Villages where they participated in womens and childrens empowerment activities with the locals
- The team learned about the effects of Rheumatic Heart Disease which is affecting one child in every classroom and are launching a fundraising effort to help the kids in partnership with Heart Heroes Fiji
- For the women harvesters, new clothes and aqua shoes were donated for the women
- School supplies and toys were donated to the local schools
- The team participated in arts and crafts projects with the kids, including painting, making friendship bracelets, as well as singing and storytelling

Social Impact – Heart Heroes Fiji
Overview of Rheumatic Heart Disease
Over 40 million people around the world suffer from Rheumatic Heart Disease (RHD), a preventable and treatable form of cardiovascular disease that claims 300,000 lives each year. Acute rheumatic fever (ARF) and RHD largely affects disadvantaged populations. It affects the world’s poorest, most vulnerable populations and imposes heavy costs on the health system that can least afford it. It is the most commonly acquired heart disease in young people under the age 25 and it often begins in early childhood as strep throat.
People who die from RHD are mostly found in low and middle income countries (such as Fiji). Their deaths are preventable as the necessary medical knowledge and antibiotics to treat RHD has existed for more than half a century. Crowding in household and poverty are associated with an increased risk of developing ARF. The number of ARF cases in the pacific is amongst the highest in the world and predominantly affects children aged 5 to 15 years. If left untreated, Rheumatic Heart Disease can lead to heart valve damage, stroke, heart failure and death. The prevalence of this preventable illness is a clear indicator of the inequalities and limitations of the healthcare systems in endemic countries.
RHD in Fiji Today
- 1 in 50 school aged children can have the disease
- 2nd leading cause of death (2nd to drowning) amongst 5 – 29 years old
- is responsible for at least 60 -70 deaths in Fiji
- affects Indigenous Fijians more than Indo-Fijians
- is more prevalent in women.

Make a Donation to Heart Heroes
Every Child deserves a Healthy Heart in Fiji, Rheumatic Heart disease (RHD) silently affects one child in every classroom. It transforms active playful 5–15-year-old children into children who struggle to climb stairs or play with friends.
Heart Heroes Fiji works to change these stories. Through early detection, community support, and education, we help prevent RHD and support families facing this challenge. Our patient-led programs ensure no child or family faces this journey alone.
Your donation helps us:
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- Screen more children for early detection
- Support families through treatment
- Educate communities about prevention
- Save young lives
Join us in giving Fiji’s children the chance for a healthier future.

Environmental Impact – Corals for Conservation
Overview of Corals for Conservation and Reefs of Hope
Coral reefs are in a crisis due to climate change, overfishing and pollution. Corals for Conservation gardening methods offer a practical solution to keeping corals alive for decades to come. To achieve our mission, we prioritize three key areas: building bleaching-resistant super coral gardens, involving the community in managing their marine protected areas, and partnering with resorts to mainstream sustainable strategies to protect and enjoy their beautiful reefs.
Reefs of Hope focuses on nature-based and livelihoods based solutions. It builds on MPAs and best practice management, while focusing on preventing extinction of coral species on reefs subject to severe marine heat waves. Pilot sites in seven countries have been established and refinements to the strategies are ongoing, based on monitoring results from diverse ecological and cultural settings. With the recent alarming ocean thermal spike, a climate emergency has emerged, and the window of opportunity for saving corals is rapidly closing. Major upscaling is needed.
Make a Donation to Corals for Conservation
Coral reefs all over the Earth are facing widespread bleaching and death from warming seas due to climate change. Corals for Conservation reef restoration strategy works to accelerate natural recovery and climate change adaptation processes of coral reefs, securing bleaching resistant corals where they are facing eminent demise, and restoring heavily impacted reef zones where severe bleaching has killed many or most of the corals. The opportunity is now, and if we do not act, our options will fall away with each passing year.
Join us in giving our oceans the chance for a healthier future.
Creative Campaigns
- The team visited the largest United Nations-sanctioned coral sanctuary in the world where they learned about the impacts of coral bleaching
- The team took part in coral plantings, including one spelling “Bula Reef” (meaning “life”) visible from outer space, in partnership with Corals for Conservation, a United Nations-sanctioned project, and is launching a fundraising effort to support Reefs of Hope
- Sustainable Nama harvesting with local village women, a women’s empowerment feature showcasing a local partnership with Nama Fiji that supports the local women as their primary income sour
- Honeybee harvesting and a chef’s table experience at the Intercontinental Fiji Resort to highlight sustainable beekeeping practices
- Food Forest project highlighting a creative reforestation project focusing on sustainable food planting strategies for the island villages and schools, spearheaded by Tokoriki Resort
- An underwater photoshoot with Miss SuperModel Fiji, Alisha Idana, styled by New York fashion designer Kim Mesches and photographed by Ryan Hattaway, to raise awareness about coral bleaching.
- A dramatic sunrise shoot with Miss SuperModel Fiji Alisha Idana at the Sigatoka Sand Dunes of Fiji, evoking a “scorched earth” aesthetic to spotlight climate change.
Cultural Exchange
The team immersed themselves in tribal songs, fire dancing, kava ceremonies, cave diving, and local chef and spa experiences, capturing the essence of Fijian culture
Unwavering Support from Partners:
The initiative was made possible with support from several title sponsors including VRTU Studios, Tourism Fiji, Fiji Airways, and Nama Fiji, as well as seven luxury hotels, including Tokoriki Resort, Intercontinental Fiji Golf Resort & Spa, Nanuya Island Resort, Navutu Stars Resort, First Landing Beach Resort & Villas, Yasawa Island Resort & Spa, and Crowne Plaza Fiji Nadi Bay Resort & Spa. Additional contributions from South Sea Cruises, Cloud 9, Likuri Island, Tewaka, Huggaplanet, and Kim Mesches Styling.
Raising Awareness:
The Art LOVES Fiji team documented their journey through films, photography, and social media posts shared with millions of followers, amplifying awareness of Fijian culture, environmental challenges, and the need for sustainable tourism.
Behind the Scenes
A Global Vision
Art LOVES Fiji is part of a broader campaign by Art LOVES Earth, which plans similar initiatives in other countries in 2025 and beyond. The organization is actively seeking partnerships with tourism boards, content creators, brands, talent and donors aligned with its mission to combine art and environmental advocacy to create meaningful change.