Amanda Cerny poses in the DVF ‘Scrapwrap’ for the press outside of the Marc Jacob’s show during New York Fashion Week.

Diane von Furstenberg, the legendary designer behind the iconic wrap dress, has turned her talents to a new kind of creation—one made from trash.

But this isn’t just any trash-to-treasure story; it’s a collaboration for a cause, spearheaded by Art LOVES Earth.

When Art LOVES Earth approached von Furstenberg with an idea for a bold stunt during New York Fashion Week to spotlight sustainable fashion, she was immediately intrigued. The initial concept? A dress made entirely out of trash. Diane loved the idea but suggested a more sophisticated approach: using scrap fabrics from her own showroom. And thus, the ‘ScrapWrap‘ was born.

Gallery

Sustainability Meets High Fashion

To bring the project to life, Art LOVES Earth partnered with Parsons School of Design, enlisting three of their top fashion students—Lara Tang, Joshua Mudgett, and CK Zhang. These talented volunteers dove into DVF’s sample room, transforming leftover textiles and post-consumer waste into a stunning, zero-waste creation.

Documenting the process was VRTU Studios, whose production team volunteered their time to capture every moment. The project culminated in a paparazzi-worthy debut: social media star, actress, and UN Environment Ambassador Amanda Cerny wore the ScrapWrap outside the Marc Jacobs show, causing a buzz at New York Fashion Week.

A Star-Studded Awareness Campaign

Amanda Cerny, known for her eco-conscious lifestyle and 30 million social media followers, took the project beyond the runway. The ScrapWrap was also featured in her annual calendar, shot by Ryan Hattaway of VRTU Studios. Proceeds from the calendar are being donated to conservation groups, furthering the mission of sustainable fashion and environmental awareness.

“Climate change and conservation are massive issues, but small, actionable steps make a big difference,” says Cerny. “In fashion, that means buying less, investing in quality, shopping vintage, and re-wearing what you already own.”

“As an activist and UN Ambassador, Amanda wanted a zero-waste dress,” says von Furstenberg. “With the help of Parsons students, it evolved into something truly meaningful.”

A Message for the Industry

The ScrapWrap project isn’t just about one dress; it’s about a movement. Fashion’s environmental impact is significant, but initiatives like this show how creativity and collaboration can drive change.

From textile scraps to a sustainable fashion statement, the ScrapWrap is a reminder that the future of fashion is rooted in responsibility.

Stay tuned for more groundbreaking projects from Art LOVES Earth as we continue to combine creativity with conservation to inspire a better world.

Behind the Scenes

Creative Climate Campaign

Cerny and Hattaway collaborated on another creative climate campaign photoshoot. The colloboration once again to raise awareness using an impactful art piece.

A Global Vision

Art LOVES Earth is planning similar initiatives in other countries in 2025 and beyond. The organization is actively seeking partnerships with tourism boards, content creators, brands, talent and donors aligned with its mission to combine art and environmental advocacy to create meaningful change.

Comments are closed.